When the Grey Goose Guild invited us to showcase the good work we've been doing this past year, we decided to take the opportunity instead to use this hi-so hi-style event to garner donations for victims of the recent Typhoon Haiyan disaster in the Philippines.  The result was a simple pop-up initiative that took the form of a vending machine, which sold “Ideas for a better life.” Every box sold was a $50 donation to the Typhoon Haiyan fund. The machine sold out by the end of the night.