Aiyo, you know that 97% of Singaporean males purchase underwear? We decided to help Singapore's largest underwear distributor to win this war at Takashimaya, Tangs and Isetan by redesigning the packaging to capture the attention of all males. The male models look so tok kong that we even won the war at OG as aunties and ah mas also decided to buy Alphagear for their husband, ah boy, son-in-law, nephew and toyboys.