Imagine you go overseas holiday and don't want to stay hotel again because like sian. But you also don't want to anyhow rent motel rooms or what, wait later the rooms like cui, then even more sian. Roomorama.com is a website that rent out rooms (and the rooms is swee swee and chio one) - you want a different kind of holiday experience, then you go to Roomorama.com. 

So Roomorama.com come to us and say they want 2 things. 1) They want to ask more people to book rooms on their website and 2) They want more people to rent their rooms on Roomorama.com. But you must remember leh, Roomorama got listings of rooms not just from Singapore, Hong Kong or Asia hor. They got listings from all over the world leh! How to reach out to people liddat sia? This one you do standard eDMs lah, web banners lah also not enough.

So what we do? We clever. We create a travel guide, called How Not To Be A Tourist (HNTBAT). Then we tell people, you go holiday don't want to be suaku like tourists, come to this website and learn more. Then in this HNTBAT site hor, we make sure every section of it link back to Roomorama.com. In the end, more than 80% of people from HNTBAT will click to go Roomorama.com leh! And we got over US$1.6 million international press coverage!