You know ZoukOut right? All the youngsters go there every year to have a mega big chionging party. Asia's biggest telco, SingTel, is a big sponsor for ZoukOut. So for SingTel and ZoukOut, we make one national experiential campaign that last for more than 3 weeks. The campaign include a damn big kaleidoscope structure and hor, this one say also you don't believe, a talking vending machine! The talking vending machine give out chionging party packs, which a lot of chiongsters and youngsters love and take a lot. Like this, SingTel like the youngsters, youngsters also like SingTel! We increase sales for SingTel Youth Plan by over 55% over 3 months before and after ZoukOut leh!