Here's our latest spot for Abbott's premium infant milk formula, Similac Total Comfort. We created a tummy world where everything's sunny with a chance of flying bears. The spot was brought to life by our friends at Nexus Productions, sketched, drawn and shaded by the mega-talented FX Goby, and sung to life by none other than Australian composer and lyricist Ollie McGill of "Dumb Ways to Die" fame. The entire campaign rolls out across the line, complete with plush toys, print, radio and a full shopper marketing campaign, so look out for it in stores.