In this cluttered Asian FMCG landscape of beauty advertising, product endorsements and blatantly retouched models continue to wreck mindless havoc amongst our target audience of girls and women aged 16 - 29.

 

True to Cetaphil's brand heritage of being a product that is both clinically proven and socially endorsed, we went down down under to the land of Haka and Hobbits to shoot a feel good spot for Cetaphil that was based on a simple truth - that life is full of choices that define us.