We were tasked with developing a music platform across regional Asia in a noisy, cluttered beer category.

 

Our response: Tiger JAMS, a platform to stage undiscovered Asian music talents to the world, through the magic of collaboration.  

 

The collaborative platform ultimately led to the discovery and staging of six rising stars, with each composing an original Tiger JAMS track and producing a music video to call their own. These six music videos are all works of deep collaboration, and a testament to the magic that happens when different creative talents are brought together—regardless of background or language differences.